RECOM PRESENTS VIRTUAL BRAND AMBASSADOR AVA IN AN EXCLUSIVE MIX OF AI & FULL-CGI
CREDITS / DETAILS / VIDEO EMBED LINK
Created in creative collaboration between photographer Mert, CGI studio sooii and RECOM, with AI support and CGI, were visuals with virtual talent AVA. Ava is an ambassador for virtuality and opens up new collaborative possibilities for brands from the fashion and lifestyle industries.
“The AI was first ‘trained’ with AVA serving as the training model in order to outline various different layout approaches, poses and the basic visual setting via AI. From which the geometries and textures were derived for the settings, AVA’s styling + hair & makeup + expression/emotions, and finally the vehicle etc. were rendered/generated in a mix of AI and CGI,” RECOM tells us.
'Virtual talent can be used to create individual and exclusive brand and product ambassadors, who can be created and rendered or generated via AI in localized adaptations for country-specific use – whether for Asian markets, with various different outfits, styles, hair & makeup, characters.
With professionally built virtual talent that can be precisely moved, posed and therefore animated, it is furthermore possible to ‘train’ the AI very well – in order to quickly obtain targeted results.”
We have the final visuals, including a short making-of film and GIFs, here on GoSee.
CREDITS
Creative Coop by mert X sooii X recom
Virtual Talent AVA
About RECOM GMBH & CO. KG
RECOM is set up in three units (RECOM POST + RECOM CGI + RECOM ART) – by now one of the most renowned and high-capacity ARTWORK/POST- and CGI-STUDIOS worldwide with offices in Stuttgart (Head Office), Berlin, London and New York City.
GoSee : recom.de
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
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