The ‘Own The Floor’ campaign from NIKE continues to make a big splash all over the globe – spreading a contagious buzzing vibe. And no, it’s completely AI-free. The wonderful models were photographed by Suzie and Léo.
GoSee Member STANLEY’S POST was in charge of post production. The executive agency was Wieden + Kennedy London.
Dancing once again proves to be a perfect expression of individuality and fosters a sense of community. At the same time, it promotes self-confidence, conveys a feeling of freedom and makes sure your electrified body releases plenty of those feel-good hormones.
In Japan, where the campaign originally began, dance has more fans than soccer. In schools, dance has been a required subject for quite some time : “Through a campaign that included films, dance documentaries and OOH, we’ve strengthened the connection with dance communities and helped to reaffirm dance as an artistic and soulful expression of sport.” says CD Daniel Busch.
So – what are you still waiting for? Dance. And do it everywhere – own the floor !
GoSee : stanleyspost.com
CREDITS
Production Noir Production
Advertising Agency Wieden + Kennedy
Post Production Stanley's Post Ltd
Styling Dogukan Nesanir
Hair & Make-up Jimmy Owen Jones
Photographer Suzie And Léo
Movement Director Simon Donnellon
About STANLEY'S POST LTD
We’ve helped the world’s leading creative agencies and brands to create outstanding campaign imagery for over 15 years. Our reputation is built on high-end retouching. Our highly skilled artists apply the same detailed craft-based approach to anything from composite images through to full CG environment builds.We work across all sectors from photography, retouching, cgi, digital and press; mixing disciplines and doing whatever it takes to generate work of the highest quality and of the greatest long-term value to our clients.
08.06.2023
21.06.2023