The ACURA RDX, the premium sport crossover SUV, photographed by Michael Marcheco for MullenLowe U.S., with creative retouch by RECOM
Michael Marcheco from LA photographed the new ACURA RDX for the agency Mullen. RECOM handled the post-production. Creative direction was provided by Eric Schroeder, Sean Stell, and Dan Howell, with Jenny Bello serving as Art Producer.
'This atmospheric ACURA RDX campaign is a testament to the seamless teamwork across our global studios 💪. With an extremely tight delivery date, we quickly mobilized our artists from multiple time zones. Our retouchers — at the time based in the US, Germany, South Korea, and Australia — worked around the clock, immediately jumping back in with each round of agency feedback, ensuring we met the deadline while keeping the visuals realistic and making them shine." RECOM
The Acura RDX is an SUV from Acura, a brand owned by Honda. "Introducing the 2025 #AcuraRDX with its "frameless" Diamond Pentagon grille, redesigned center console, and wide-screen mode for Apple CarPlay and Android Auto."
CREDITS
Advertising Agency Mullen
Photographer Michael Marcheco
CD Eric Schroeder, Sean Stell, Dan Howell
Art Producer Jenny Bello
About RECOM GMBH & CO. KG
RECOM is set up in three units (RECOM POST + RECOM CGI + RECOM ART) – by now one of the most renowned and high-capacity ARTWORK/POST- and CGI-STUDIOS worldwide with offices in Stuttgart (Head Office), Berlin, London and New York City.
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