‘Find Your Fresh Look’, Mars Wrigley’s first global campaign for Extra chewing gum, was developed to grow the brand’s market penetration among the coveted target group below the age of 25. It supports rebranding measures for Extra and included UK partnerships with online shop for women’s clothing I Saw It First and sunglasses retailer BadHero.
The campaign was photographed and filmed by Tom VAN SCHELVEN c/o MAKING PICTURES, with post production in the hands of RETOUCHED STUDIOS.
GoSee reported : gosee.news/news//find-your-fresh-look
CREDITS
Client Extra Official UK
Photographer Tom van Schelven c/o Making Pictures
About RETOUCHED-STUDIOS GMBH
WE ARE A RETOUCHING & POST PROD AGENCY BASED IN HAMBURG AND MUNICH, GERMANY. STARTING WITH RATHER BEAUTY AND SKIN RETOUCHING IN 2007 WE ARE HIGHLY SKILLED WITH TECHNICALLY DIFFICULT ADVERTISING COMPS, AND COMPLEX TASKS…. BUT WE ALSO UNDERSTAND SOCIAL MEDIA QUANTITIES. ALL OUR OPERATORS HAVE A CERTAIN FOCUS, SO THERE IS ALWAYS A SPECIALIST AT YOUR SIDE.
UNDERSTANDING THE PHOTOGRAPHERS / CLIENTS STATEMENTS IS OUR DAILY BUSINESS ONE OF OUR DIRECTORS HAS VERY SUCCESFULLY WORKED AS A BEAUTY / FASHION PHOTOGRAPHER FOR 20 YEARS. RETOUCHING AND POST PRODUCTION ARE A MATTER OF TRUST. RELY ON US. WE WILL DO ANYTHING TO BRING YOUR IDEAS TO LIFE
OUR CLIENTS ARE MAINLY FROM ALL OVER EUROPE & UK : vogue (uk), vogue sposa (it), cr fashionbook (fr), citizen k (fr), harper’s bazaar (ger, hk, ru), vmagazine (us), vman (us), flair (it, d, at), gq (d), grazia (d,fr), tatler (uk), glamour (d), tush, be mag (fr), elle (d, ru), qvest, styleby (s), annabelle (ch), sleek (d), j’n’c (d), indie mag (at), rika magazine (nl), z!nk (us) .… mr porter, mytheresa, marc o’ polo, strenesse, laurèl, zalando, toni gard, cambio, triumph, iris v. arnim, camel active, wella, schwarzkopf, cd, la biosthetique, douglas, garnier, l’oréal, nivea, nivea hair care, eucerin, guhl, s.oliver fragrance, frei cosmetic, ruinart champagne, ....