‘Find Your Fresh Look’, Mars Wrigley’s first global campaign for Extra chewing gum, was developed to grow the brand’s market penetration among the coveted target group below the age of 25. It supports rebranding measures for Extra and included UK partnerships with online shop for women’s clothing I Saw It First and sunglasses retailer BadHero.
The campaign was photographed and filmed by Tom VAN SCHELVEN c/o MAKING PICTURES, with post production in the hands of RETOUCHED STUDIOS.
GoSee reported : gosee.news/news//find-your-fresh-look