ELECTRIFIES ALL SENSES. The new LEXUS NX marks the next level of a new SUV generation. The LEXUS NX presents the latest Lexus design featuring a bold spindle grille with stylish smoked chrome details and sporty LED headlights. The campaign was photographed by He&Me c/o SEVERIN WENDELER, and post production was taken care of by TREY. The agencies involved were TAG with Creative Director Benoît Lamy, Team One USA with Amelia Stier (Creative Director + Associate Design) as well as The Partnership London.
'The all-new NX replaces a model that has sold more than 170,000 times since its introduction in 2014. To build on this achievement, each component of the model has undergone total redevelopment. The Tazuna concept is applied in the cockpit. TAZUNA is the Japanese word describing a rider’s control of their horse using the reins. The cockpit has been designed in a way that a single ‘rein’ is enough to enable a mutual understanding between horse and rider, giving the driver direct, intuitive control of the vehicle. All functions and details are marked by finest quality materials and impeccable Japanese Takumi craftsmanship,' according to the manufacturer.
TREY is a boutique digital studio offering high-end digital content creation and look development for stills and motion. TREY was founded in 2016 by Elisabeth Winter, Michael Fitzthum and Felix Gahl. The studio is located in Hamburg, Germany. Worldwide on-location service is available.
CGI & 3D VISUALIZATION / FILM & STILL / GRADING / RETOUCHING / POST PRODUCTION / COMPOSING / FULL CG ENVIRONMENTS / ARCHITECTURAL RENDERINGS / DIGITAL ARTWORK / VFX / AUGMENTED REALITY / VIRTUAL PRODUCTION / REAL TIME