27.09.2021  •  Production NEWS

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FORD TRANSIT ‘Backbone of Britain’ campaign with location scouting by NM PRODUCTIONS

The FORD TRANSIT ‘Backbone of Britain’ campaign was photographed by Simon Puschmann. Locations were scouted by producer James Goldsmith and NM PRODUCTIONS : “This campaign was created to celebrate the people behind the vehicles that keep Britain going. We took care of location scouting, permitting and location management across all locations.”

“We created a complete brand reboot for Ford Commercial Vehicles that would run across all channels, targeting CV owners and creating a positive brand image of Ford with the company’s broader consumer audience,” VMLYR says about the campaign which already appeared in 2019.

 
NM PRODUCTIONS for FORD TRANSIT – Backbone of Britain

NM PRODUCTIONS for FORD TRANSIT – Backbone of Britain

 
NM PRODUCTIONS for FORD TRANSIT – Backbone of Britain

NM PRODUCTIONS for FORD TRANSIT – Backbone of Britain

 
NM PRODUCTIONS for FORD TRANSIT – Backbone of Britain

NM PRODUCTIONS for FORD TRANSIT – Backbone of Britain

 
NM PRODUCTIONS for FORD TRANSIT – Backbone of Britain

NM PRODUCTIONS for FORD TRANSIT – Backbone of Britain