Client online in Madrid, people flying in from London or driven by private drivers from the countryside plus a beautiful location in the center of Amsterdam. Voila, Massimo Dutti's springcoillection 2021
Client: Massimo Dutti
Production: Lighthouse Photoagency Madrid
Hair: Irena Ruben@House of Orange
Make-up: Mathias van Hooff@MA World Group
Model: Merlijn Schorren@ Viva Paris
Photographer: Annemarieke van Drimmelen@MA World Group
VIDEOGRAPHER: Michelle Duijn
JAN RUINARD supported the production to visually realize the MASSIMO DUTTI S/S 2021 collection. For the client in Madrid, Merlijn Schorren was shuttled to a beautiful location in the heart of Amsterdam. Behind the camera stood fashion photographer Annemarieke van Drimmelen (MA World Group) and videographer Michelle Duijn. The production company was Lighthouse Photoagency from Madrid.
Massimo Dutti’s very own creation concept stands for the urban, contemporary, practical, elegant, and up-to-the-minute woman of today. Massimo Dutti was founded in 1985 and was acquired by Inditex in 1991. It now has over 790 stores in more than 75 markets.