19.05.2022  •  Shop NEWS

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‘The best new work deserves the best new look’ – LUERZER’S ARCHIVE with a brand new look after relaunching plus a new print issue at UPDATE BERLIN

The compendium for advertising now has a new modern look! On 150 pages, the new issue presents editorial content alongside its familiar selection of inspiring, creative works from all corners of the globe in the areas of print, film and digital. This new modern look was created by Art Director Christine Thierry and the LÜRZER’S team. Meet Sheila King, a superwoman and our GoSee Friend for many years, as well as Lewis Blackwell and Christine this year in person at UPDATE.

“We first appeared almost 40 years ago, and the industry we helped to inspire back then has moved on. So now, we have too. Our new logo represents a modern industry where digital and film are at least as important as print. But where being selected for our archive is still one of the most valued creative achievements. We hope you like it,” says Michael Weinzettl, Publisher & Editor-in-Chief. 

“…However, one thing hasn’t changed : The celebrated collection of the best advertising and related communication that Lürzer’s Archive displays from around the world. The core offering is still at our heart, in print and in the searchable online archive. The only difference, in issues to come, will be that you see us broaden our range… It’s reader support that has made Lürzer’s Archive so cherished and collected over the past incredible 38 years, ever since our late founder Walter Lürzer took the bold step to launch. It is your engagement that enables us to fuel the industry with our unique curation and promotion of the best, and the issues that make this work happen…”

Get the whole magazine on your screen now with ISSUU.

 
Featuring: UPDATE-22-BERLIN
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