‘The best new work deserves the best new look’ – LUERZER’S ARCHIVE with a brand new look after relaunching plus a new print issue at UPDATE BERLIN
The compendium for advertising now has a new modern look! On 150 pages, the new issue presents editorial content alongside its familiar selection of inspiring, creative works from all corners of the globe in the areas of print, film and digital. This new modern look was created by Art Director Christine Thierry and the LÜRZER’S team. Meet Sheila King, a superwoman and our GoSee Friend for many years, as well as Lewis Blackwell and Christine this year in person at UPDATE.
“We first appeared almost 40 years ago, and the industry we helped to inspire back then has moved on. So now, we have too. Our new logo represents a modern industry where digital and film are at least as important as print. But where being selected for our archive is still one of the most valued creative achievements. We hope you like it,” says Michael Weinzettl, Publisher & Editor-in-Chief.
“…However, one thing hasn’t changed : The celebrated collection of the best advertising and related communication that Lürzer’s Archive displays from around the world. The core offering is still at our heart, in print and in the searchable online archive. The only difference, in issues to come, will be that you see us broaden our range… It’s reader support that has made Lürzer’s Archive so cherished and collected over the past incredible 38 years, ever since our late founder Walter Lürzer took the bold step to launch. It is your engagement that enables us to fuel the industry with our unique curation and promotion of the best, and the issues that make this work happen…”
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About LÜRZER'S ARCHIVE
Lürzer's Archive, the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984: Lürzer's Archive magazine; Lürzer's Archive 200 Best Specials; the Lürzer's Archive website, plus our wide range of apps. It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: "If no one's going to do it for me, I'm going to have to do it myself - for everyone!" What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer's Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.
Since 2004, Lürzer's Archive has been publishing the 200 Best series, featuring a range of different volumes focusing on a variety of graphic design disciplines. Each carries only work by the best 200 creatives to have submitted to the respective volume. Titles in this series are published every two years. A jury specially convened for each volume selects from the work submitted the items they consider to be the best. In return for a share of the costs, all those selected are subsequently invited to have their work published. In 2010, we added a further title - "200 Best Packaging Design" - to the product range. With "200 Best Automotive Ads 2000-2010 Worldwide" we have begun to target not only top creatives but also leading industry decision-makers, and will continue to do so in the future by assembling specials dedicated to specific categories and sectors with a view to broadening our audience reach still further.
www.luerzersarchive.com puts the focus firmly on our principle of "curatorship of inspiration." Boasting striking graphics, the chance to view all new agency submissions, and online features designed to both inform and inspire, the website complements the prestigious magazine, which presents the most interesting new print campaigns, TV commercials and, more recently, digital designs from all over the world. Daily features on Audiovisual, Campaigns, Digital and Who's Who in the ad world, plus a weekly blog from our Publisher and Editor-in-Chief Michael Weinzettl, complete the package.
To help you get the most out of your Archive, we are constantly seeking to inspire by developing not only our content but also the channels through which we come to you. With this in mind, we have just released the brand new apps for iPhone and iPad. On these, we present more than 160 issues of pure creativity, featuring more than 50,000 outstanding print campaigns and over 8,000 full-screen spots in first-rate HD quality, making this new app the ultimate in sheer ad-loving indulgence.
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