Felix Krüger photographed top model and host Lena Gercke for the SUPERGA campaign. Responsible for the props was Peter KLARE c/o BASICS BERLIN. The executive agency was REICHERT+ COMMUNICATIONS. SUPERGA stands for sneakers made in Italy. Created in cooperation with Lena Gercke just recently was a hand-selected, picked-by collection, for which Lena modified her favorite Superga styles just the way she wanted – and now the beautiful sneakers carry her very personal and extremely minimalist signature. The roots of the internationally known Italian sports brand from Turin go back to the year 1911.
REICHERT+ COMMUNICATIONS is an established and owner-operated communication agency based in Berlin : “We develop innovative communication ideas and eye-catching PR campaigns in the segments classic PR, VIP and influencer relations, event management, media planning as well as content management.” GoSee : reichertplus.com & superga.de & basics.berlin