CONTINUUM [12:00 GMT] TUMI post-production work by @nowopentv from product modeling, ingredients, environment, animation CGI, color grading, editing and sound #nowopencreativegroup #nowopenproductions
Director: An Le
Production: now open
International travel and lifestyle brand TUMI announces the launch of its third fragrance for men : CONTINUUM [12:00 GMT]. CONTINUUM [12:00 GMT] is the newest addition to the previous line of fragrances AWAKEN [08:00 GMT] and UNWIND [20:00 GMT], and reflects the lifestyle of the ultimate trailblazer, who is purposefully impulsive : always wandering but never lost. He is on a journey and knows his destination : seeking adventure and thrill within success.
Victor Sanz, Creative Director of TUMI, tells us about the fragrance : “In light of a world where people are rediscovering travel, continuing TUMI’s foray into fragrance meant learning and understanding the different scents one can experience on a journey. The notes chosen for CONTINUUM [12:00 GMT] were carefully selected to embody those inspirational voyages.”
NOW OPEN was responsible both for post production and production of the campaign. From product modeling, ingredients, environment, animation CGI, color grading, editing and sound – all from a single source. Director : An Le, also c/o NOW OPEN Group.
TUMI CONTINUUM has been available since 9 September, 2021, for 100 US dollars / 100 ml exclusively in the US on TUMI.com and in TUMI retail stores as well as at Bloomingdales. Neiman Marcus, Nordstrom and select high-end retailers have also been offering the fragrance since October.
About – TUMI. Since 1975, TUMI has been creating world-class business, travel, lifestyle and performance luxury essentials designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with upwards of 2,000 points of sale. For more about TUMI, GoSee : TUMI.com & nowopen.tv