‘RUNWAY – (B)eautiful Level’ a photo exhibition as part of the first AAAREA Festival at Frankfurt’s Hauptwache railway station from 11 Jan– 10 Feb, 2022, for the Frankfurt Fashion Week
Due to Covid-19 and the current situation, the Frankfurt Fashion Week (17 – 21 January 2022) can only take place physically to a certain extent. Showcases, vernissages and exhibitions will be held, while conferences, talks and panels will be conducted partially in hybrid form. The BFF, aka the Professional Association of Freelance Photographers and Film Designers, teamed up with AAAREA, an association of eleven Frankfurt-based creative agencies, to pop up in a central traffic hub of Frankfurt : The photo exhibition RUNWAY – B(eautiful) Level is turning the B-level of the railway station Hauptwache into a very special runway. Fashion Week for all – and that in the middle of the city.
On 35 pillars, RUNWAY is presenting the large-scale images of 25 photographers from Germany and the UK – from international greats the likes of ESTHER HAASE, MARC TRAUTMANN, UWE DÜTTMANN, MANU AGAH, ROBERT WESTRICH, and PHILIPP RATHMER, or even newcomers and young talent. To do so, BFF cooperated with the AOP (Association of Photographers).
Stefan Weil, CEO of the agency Atelier Markgraph and co-shareholder of AAAREA : “We were inspired from the very beginning by the location. A functional place like the Hauptwache railway station is not exactly known for being a fashion showcase. Which makes it so much more thrilling that RUNWAY is publicly uniting what obviously belongs together : People and fashion.”
From more than 555 submitted images, 71 works by the artists below have been chosen by a jury consisting of Olaf Schmidt (Vice President Textiles & Textile Technologies, Messe Frankfurt), Anita Tillmann (Managing Partner Premium Group), Matthias Wagner K (Director Museum Applied Art Frankfurt), Stefan Weil (CCO Atelier Markgraph), and Alexandra Lechner (BFF).
And now to the artists : Manu Agah, Hamburg (BFF), Paula Averkamp, UK (AOP), Sabine von Bassewitz, Hamburg (BFF), Asja Caspari, Hamburg (BFF), Uwe Düttmann, Hamburg (BFF), Vanessa Fairfax-Woods, UK (AOP), Caroline Gerst, Cologne (BFF), Esther Haase, Hamburg (BFF), Jens Ihnken, Frankfurt (Wildcard), Axl Jansen, Berlin (BFF), Gerhard Linnekogel, Hamburg (BFF), Alwin Maigler, Stuttgart (BFF), Michelle Marshall, London (AOP), Mike Masoni, Munich (BFF), Claus Morgenstern, Mannheim (BFF), Julie Nagel, Hamburg (BFF), Bernd Opitz, Hamburg (BFF), Philipp Rathmer, Hamburg (BFF), Katja Ruge, Hamburg (BFF), Leif Schmodde, Hamburg (BFF), Michael Schnabel, Hochdorf (BFF), Gerhilde Skoberne, Frankfurt (BFF), Oana Szekely, Frankfurt (AOP), Marc Trautmann, Frankfurt (BFF), Robert Westrich, Stuttgart (BFF).
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