04.10.2022  •  Advertising NEWS

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‘Asian Favorites’ – the new cookbook by Swedish culinary author & TV chef Filip Poon, photographed by Matilda LINDEBLAD c/o AGENT MOLLY & CO

“It’s spicy, it’s sour, savory, and usually full of umami. Asian food in all of its many facets is a trend that is making its way more and more into Swedish kitchens – so what could be more fitting than a cookbook full of Asian recipes… What we have created is not a mere cookbook, but a guide through the world of Asian cuisine, from China to Thailand, Japan and Korea.” Filip Poon tells us about his cookbook ‘Asian Favorites’, published by Bonnier Fakta, Sweden’s leading publishing company for illustrated books, with photos by Matilda LINDEBLAD c/o AGENT MOLLY & CO.

The publishing company tells us : “The collection is based on dishes that writer and chef Filip Poon remembers from his childhood and has learned to love and make as an adult. Filip Poon is a chef and culinary innovator with a well-established social media following. He runs some of the most popular food and recipe channels in Sweden on YouTube, TikTok and Instagram. His interest in food starts at home, and he is strongly influenced by his upbringing in a Chinese-Swedish home with two foodie parents who had very different cooking styles. Inspiring people to be more creative in their home cooking is his passion.”

Matilda LINDEBLAD is one of Sweden’s leading food photographers. Her love for food can be seen in her creations which are always enticing and look delicious. She combines colors and shapes with exceptional harmony and style. Meticulous planning paired with technical precision and a gifted sense of composition enable her to turn ordinary objects into extraordinary works. Matilda collaborates with a wide variety of clients in both still and motion formats.

Go&See MATILDA LINDEBLAD

 
'Asian Favorites' Cookbook by Filip Poon (publisher: Bonnier), photos by Matilda Lindeblad c/o AGENT MOLLY & CO

'Asian Favorites' Cookbook by Filip Poon (publisher: Bonnier), photos by Matilda Lindeblad c/o AGENT MOLLY & CO

 
'Asian Favorites' Cookbook by Filip Poon (publisher: Bonnier), photos by Matilda Lindeblad c/o AGENT MOLLY & CO

'Asian Favorites' Cookbook by Filip Poon (publisher: Bonnier), photos by Matilda Lindeblad c/o AGENT MOLLY & CO

 
'Asian Favorites' Cookbook by Filip Poon (publisher: Bonnier), photos by Matilda Lindeblad c/o AGENT MOLLY & CO

'Asian Favorites' Cookbook by Filip Poon (publisher: Bonnier), photos by Matilda Lindeblad c/o AGENT MOLLY & CO

 
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