Presenter, designer and entrepreneur Jana Ina Zarella and Germany’s third-largest optometrist chain EYES + MORE have launched a collection together. The collection is made up of thirty models, designed according to Jana Ina Zarella’s ideas. Per APPELGREN c/o BOSCHTOBANRAP photographed the campaign for KNSK (art direction: Julian Aue). Production was taken care of by HETZNER PRODUKTION (styling: Mads Roennborg, makeup: Asal Sahin, assistant: André Fister, prod. assistant: Pascal Kulke and DOP: Lukas Wiegand).
“Our vision is to turn Eyes + More into the number one brand for affordable eyewear with a complete price strategy (…),” says Julia Lukas, Marketing & Communications Director of Eyes + More. Frank Holtman, Commercial Director of Eyes + More: “The cooperation with Jana Ina has been a lot of fun for all of us. Her contagious enthusiasm and her keen sense for fashion are reflected in the collection. It is a beautiful moment when you realize that customers will now be able to discover them in one of our numerous stores.” The exclusive design cooperation is now available in more than 280 Eyes + More stores as well as online at eyesandmore.com.
GoSee boschtobanrap.com & eyesandmore.com