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26.09.2023  •  Advertising NEWS

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Code RED in Miami ! - MP CURTET stage the Hyundai Sonata 2024 – top secret – full of urban-modern flavor and big city flair, … motifs plus a peek behind the scenes for you on GoSee.News

CREDITS / DETAILS / VIDEO EMBED LINK

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“It’s always fun when the brief is: ‘We want to see our car in an urban environment, but the car is under embargo, so nobody can see the vehicle.’ Classic, and always an interesting challenge for the production.” Patrick Curtet tells GoSee.News.

And that’s how and why French creative duo MP CURTET and their team found themselves in Miami at the beginning of 2023. The advertising agency Innocean from Korea wanted to produce in the US with its beautiful newcomer, the Hyundai Sonata 2024 – full of urban-modern flavor and under plenty of sky but still absolutely top secret. After a week of production, staying hidden from the public, it was done. And we’re delighted to present you the result here on GoSee.News.

This Hyundai Sonata for 2024 is a facelift of the model launched in 2019 already in its eighth generation. The most obvious novelty is at the front where the midsize sedan has received a wide LED light bar. Lots of new changes to the interior, too: for instance, the Sonata is the first Hyundai model to get a panoramic curved display. Unfortunately the model won’t be coming to the European market.

The motifs were post-produced by GoSee Premium Member FIXIP.

GoSee : mpcurtet.com & fixip.today


CREDITS
Client: Hyundai
Agency: Innocean Worldwide
Art Director: oh-studio-g-2
Photographers: @mpcurtet
Executive Producer: The Headliners-Kimi Kim/ Jin
Production: Ink & Oranges
Post Production: @fixip
Styling: @sistersstyling

 
Featuring: FIXIP
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