Chris Everard photographs outdoor summer dreams for THE WHITE COMPANY – with props styled by Cleo SCHEULDERMAN c/o STILLSTARS
“The White Company with interiors and sets skillfully styled by the talented Cleo Scheulderman – to truly underscore the essence of the brand,” STILLSTARS.
The motifs for THE WHITE COMPANY were photographed by Chris Everard. Quintessentially a British brand, it is synonymous with transforming houses into homes, creating impeccably stylish, beautifully designed products that celebrate British town and country heritage.
The company now has a new CEO by the name of Paula Nickolds, who was formerly at Sainsbury’s: “Over the last three years, if you would have asked me which retailer I would have left Sainsbury’s for, I would have been tempted to tell you that there has been not one. Then Chrissie Rucker called. I have admired The White Company, both as a customer and a retailer, for many years. Chrissie and the hugely talented team consistently deliver beautiful products, first class service and inspiring retail spaces. So, I couldn’t resist,” Paula Nickolds, CEO of The White Company, tells GoSee.
In 1994, founder Chrissie Rucker had a vision: She wanted to create a company that specialized in stylish, white homewares, combining the finest quality with affordable prices. What started as a 12-page mail-order brochure has grown into a multi-channel, international business.
GoSee : thewhitecompany.com
GoSee : stillstars.com
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