Transportation • 160 News

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TRANSPORTATION The new NISSAN X-TRAIL with e-Power, the electrified family crossover, staged by photographer and director SÉBASTIEN STAUB for Designory Paris

01.12.2022 • No compromise between design and adventure – the look of the new NISSAN X-TRAIL is just as progressive as the technology under its hood. SÉBASTIEN STAUB staged the vehicle for Designory. The stills and moving images created near Valencia are used in brochures, online and for an OOH campaign.

Who would have ever imagined electricity could be so adventurous? The new NISSAN X-Trail combines two advanced technologies to enable a more responsive, quieter and efficient driving experience than a conventional combustion engine. Since the battery is charged by a gasoline engine, charging doesn’t require a plug.


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TRANSPORTATION SKODA KAROQ - an atmospheric road trip to Croatia and Slovenia with Lars BORGES c/o EMEIS DEUBEL for the agency Optimist

14.11.2022 • Lars BORGES c/o EMEIS DEUBEL was commissioned by Optimist to photograph an image pool for the new SKODA KAROQ. Which is why the transportation & people photographer went on a road trip to Slovenia and Croatia – and now presents us the dynamic SUV in atmospheric photos here on GoSee. Thanks to its striking SUV look and inner values, the vehicle is just as practical as it is sensational.

Art buying was taken care of by Tanja Braune, in a production by Pavleye.

GoSee emeisdeubel

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TRANSPORTATION JEFF LUDES directs and photographs for the SUBARU ASCENT and Designory in the US – ‘Love is now bigger than ever’

09.11.2022 • JEFF LUDES and his team spent four days with the Designory crew in Southern California where they realized stills and videos with the SUBARU ASCENT. On two of the days, they chased the ASCENT in an arm car, with DP Jerome Wald III at the controls and Jeff in the director’s chair. The other half of the shoot was dedicated to stills, with Jeff covering a variety of action, static, interior, and lifestyle shots. It all took place under a veil of secrecy to avoid leaking the updated model from Subaru.

‘Love is now bigger than ever’ is how SUBARU describes the new model. With flexible seating for up to eight passengers, the ascent can take the whole family along on every adventure. The Ascent is built in the United States for long-lasting quality. 96 % of Subaru vehicles sold over the past ten years are still on the street today according to the manufacturer.

Also on the team were Creative Director Scott Izuhara, Art Director Wil Conerly, Art Buyer Lisa Matthews, Assoc. CD Terry Prine, Exec. CD Steve Davis as well as stylist Mark Auria. Production was taken care of by Anne Tower.


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TRANSPORTATION ‘How to Keep Cool’ - STEFFEN JAHN shows us how the Wet Mode of the Porsche 911 works at the Hockenheimring Porsche Experience Center

07.11.2022 • Jumping around in puddles might be fun for kids – but laying in a giant puddle and being drenched in water by a Porsche is totally next level. Transportation photographer Steffen JAHN slipped into his sailing duds, waterproofed his camera and got wet and wild on a hot summer day. The result : dramatic photos of the Wet Mode for a big splash – check ! With post production in the hands of Tom Stein / 617 digital.

“The vehicle uses miniature microphones in the front wheel arches to detect a wet road and warns the driver about the risk of aquaplaning. Wet Mode is then activated via the Drive Mode button on the steering wheel. In Wet Mode, the response behavior of the Porsche Stability Management (PSM) and Porsche Traction Management (PTM) systems is preconditioned,” instructor Gina Jobes tells us how the Wet Mode in the Porsche 911 works, pointing to the wet sliding surface of the Hockenheimring PEC. &

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TRANSPORTATION The new NISSAN JUKE HYBRID film by Director SÉBASTIEN STAUB for TBWA Designory Paris - an innovative powertrain for more driving pleasure and efficiency

01.11.2022 • SÉBASTIEN STAUB directed the latest digital film for the new NISSAN JUKE HYBRID with TBWA Paris (CD: Olivier Gonzalez, AD: Pierre Donard). The compact crossover icon was staged with a modern lifestyle look in Malta (Production: Else / Tristan Voisin / SLSO). We present you the fresh result here on GoSee. Many more motion projects by the transportation photographer and director can be seen on his website and on GoSee.

Nissan is equipping its compact coupé crossover JUKE with a hybrid drive for the first time. The system combines direct power delivery and an active driving experience with lower fuel consumption and CO2 emissions. “Nissan’s electrified product strategy continues to gain momentum with the new Juke Hybrid – another milestone on our strategic ambition to have a fully-electrified range by 2023,” says Guillaume Cartier, Chairperson for the AMIEO region.


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