'Gravity' blurs the boundaries between real world and digital vision - a project by David DAUB c/o WILDFOX RUNNING & PROTOKOLL.GROUP

The 'Gravity' project is the result of a creative collaboration between David DAUB c/o WILDFOX RUNNING and GoSee member PROTOKOLL.GROUP Postproduction, centering on the Lucid Gravity, a state-of-the-art SUV staged as a full CGI model.

"The backgrounds are high-resolution LiDAR scans taken in Los Angeles. Millions of measured points were transformed into detailed 3D point clouds that reflect not only the physical structure of the city but also its visual atmosphere. The conscious decision not to smooth the point clouds or convert them into classic geometries creates a unique aesthetic contrast between digital precision and organic blur – a look that underscores the vehicle's futuristic character.

Integration into the complex LiDAR scenes required a precise balance of lighting, perspective, and spatial depth – a technical and creative challenge that we deliberately sought to blur the boundaries between the real world and the digital vision. 'Gravity' is an experimental interplay of technology, design, and urban context that demonstrates what is visually possible today when you combine real data and digital creativity." David DAUB

 
CREDITS
Artist     David Daub c/o WILDFOX RUNNING
Post Production     Protokoll.Group

FEATURING: Protokoll.Group+2

  WILDFOX RUNNING: David Daub with 'Lucid Gravity'

 

WILDFOX RUNNING: David Daub with 'Lucid Gravity'

"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere. "Gravity" is a cinematic fusion of design, technology, and urban landscape — a seamless interplay between precision and abstraction, where the boundaries between physical reality and digital imagination begin to dissolve.

  WILDFOX RUNNING: David Daub with 'Lucid Gravity'

 

WILDFOX RUNNING: David Daub with 'Lucid Gravity'

"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere. "Gravity" is a cinematic fusion of design, technology, and urban landscape — a seamless interplay between precision and abstraction, where the boundaries between physical reality and digital imagination begin to dissolve.

  WILDFOX RUNNING: David Daub with 'Lucid Gravity'

 

WILDFOX RUNNING: David Daub with 'Lucid Gravity'

"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere. "Gravity" is a cinematic fusion of design, technology, and urban landscape — a seamless interplay between precision and abstraction, where the boundaries between physical reality and digital imagination begin to dissolve.

  WILDFOX RUNNING: David Daub with 'Lucid Gravity'

 

WILDFOX RUNNING: David Daub with 'Lucid Gravity'

"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere. "Gravity" is a cinematic fusion of design, technology, and urban landscape — a seamless interplay between precision and abstraction, where the boundaries between physical reality and digital imagination begin to dissolve.

  WILDFOX RUNNING: David Daub with 'Lucid Gravity'

 

WILDFOX RUNNING: David Daub with 'Lucid Gravity'

"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere. "Gravity" is a cinematic fusion of design, technology, and urban landscape — a seamless interplay between precision and abstraction, where the boundaries between physical reality and digital imagination begin to dissolve.

  WILDFOX RUNNING: David Daub with 'Lucid Gravity'

 

WILDFOX RUNNING: David Daub with 'Lucid Gravity'

"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere. "Gravity" is a cinematic fusion of design, technology, and urban landscape — a seamless interplay between precision and abstraction, where the boundaries between physical reality and digital imagination begin to dissolve.

  WILDFOX RUNNING: David Daub with 'Lucid Gravity'

 

WILDFOX RUNNING: David Daub with 'Lucid Gravity'

"Gravity" is a visual narrative born from the creative collaboration between David Daub and Protokoll Group Postproduction, with the Lucid Gravity at its core — a state-of-the-art electric SUV, brought to life entirely in CGI. Set against digitally reconstructed backdrops of Los Angeles, the environments were crafted from high-resolution LiDAR scans, captured on location. Millions of data points were transformed into immersive 3D point clouds, capturing not just the city’s form, but its texture, depth, and atmosphere. "Gravity" is a cinematic fusion of design, technology, and urban landscape — a seamless interplay between precision and abstraction, where the boundaries between physical reality and digital imagination begin to dissolve.

About WILDFOX RUNNING
WILDFOXRUNNING is an interdisciplinary artist management company based in Frankfurt, helping numerous clients bring their creative ideas and projects to life. We will source the right people for your brief and work hard to guarantee a smooth workflow tailored to your needs and budget. Constantly on the lookout for exceptional creative artists worldwide, we provide support to our talents and clients equally. We love what we do!  We believe exceptional creative work and design improve our lives. Creativity doesn’t just inspire and provoke, it also serves as motivation.

GoSee : wildfoxrunning.com

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