‘Inspired by the Future’ MERCEDES-BENZ x AVATAR - the Mercedes product campaign for the VISION AVTR concept car with images by MAGROUND
The collaboration between Mercedes-Benz and Avatar 2 showcases their shared commitment to sustainability and innovation.
“We are thrilled and honored to have been chosen as a partner for the Mercedes product campaign, collaborating with the highly anticipated movie, Avatar 2. We are proud to have our background images and HDR domes selected by the lead advertising agency Antoni for this exciting project.”
The Avatar franchise, known for its pioneering visual effects and eco-friendly topics, is a perfect fit for Mercedes-Benz, a company that is proud of innovation and sustainability.
The original brand campaign features the Mercedes-Benz Vision AVTR, a concept car that was inspired by the Avatar movie. It is powered by a battery made from compostable material, and it has no steering wheel, but instead uses a biometric connection between the car and driver. The VISION AVTR is an example of sustainable luxury in the area of design.
The main focus of the campaign is on the presentation of the progressive technology and sustainable features of the Vision AVTR. Mercedes-Benz created the marketing visuals for the latest product campaign with backgrounds from Maground. The results perfectly complement the look & feel of the film.
GoSee maground.com
CREDITS
Advertising Agency Antoni
Post Production Recom Farmhouse
Photographer MAGROUND
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
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