The all-new KONA boasts a futuristic new look, a more dynamic road presence and even more space to quench your thirst for adventure. Frederic SCHLOSSER c/o UPFRONT photographed the campaign for the all-new HYUNDAI Kona, which is available in four variants – including all-electric (EV), hybrid electric (HEV), internal combustion engine (ICE) and the sporty N Line.
The campaign was developed by INNOCEAN Europe in Berlin with Senior Art Director Ahmet Kilic and Creative Producer Valeria Preisler-Vogler. Production was in the hands of CLAAS CROPP and Lions in Budapest.
By the way : Production had to be moved up a week because the Pope was coming to town…
CREDITS
Client Hyundai
Production Claas Cropp x Lions
Usage Kona campaign
Advertising Agency INNOCEAN Europe
Post Production TREY
Photographer Frederic Schlosser c/o Upfront Photo & Film GmbH
Sen. Art Director Ahmet Kilic
Creative Producer Valeria Preisler-Vogler
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
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