‘Punk McLaren’ – a new eye-catching project by JEFF LUDES in cooperation with Gybow on GoSee
JEFF LUDES had the opportunity to realize an extraordinary project with the Gybow team in Los Angeles. Created thanks to the mobile Gybow LED rig system, with which it is possible to envelop vehicles in a true hemisphere of the location complete with light and reflections, were impressive images of a McLaren in somewhat unusual places.
Jeff tells us about the shoot : “When the Gybow team came to Los Angeles recently and gave me the chance to shoot for a day, I quickly put together all the elements of a project that couldn’t be done in any other way. The Gybow is a mobile LED lighting rig, set up in a studio, that wraps a vehicle in a perfect bubble of light and reflection. Thus, enabling completely seamless results without even having to leave the studio with the car! What better way to show what it can do than by creating images of a McLaren in places it just can’t go: like onto a rooftop or inside a concrete tower.
With a collection of colored lights, an amazing model, and two fantastic outfits, my team spent a Friday afternoon and evening shooting on the rooftop. For each setup, they captured an HDR dome as well, just like for a CGI shoot. The next day, we headed into the studio, now with the McLaren. But unlike a CGI shoot, the talent is free to fully interact with the vehicle, i.e., move around, on, and inside, as I direct and snap away. With total freedom and perfect reflections, really anything is possible! And in just a few minutes, completed shots are on the screen.
From there, MainWorks took the images, seamlessly integrating the vehicle into the rooftop environments. It’s not a complicated process, but they handled the project with their usual artistry, with beautiful results.”
CREDITS
Post Production MainWorks
Styling Mark Auria
Hair & Make-up Sharon Quezada
Photographer Jeff Ludes
LED Array Gybow
FEATURING: Gybow+1
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
GoSee : jeffludes.com
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