‘The Impossible Sunlight’ : a light installation in Norway – for which the KIA EV9 and INNOCEAN mimick the rising sun
With a spectacular installation, KIA has brought light to one of the darkest and remotest regions of Norway: an LED disc with a diameter of five meters powered by a SUV EV9 simulated the sunrise. The light installation was erected at Rampton, a campground on a fjord thirty-five kilometers southwest of Oslo. The picturesque beach, with a small island across from it, was the ideal spot for mimicking a sunrise along the shoreline.
Once fully illuminated, the temporary sun could be seen from several kilometers away. The EV9 was able to drive from Oslo to Rampton, supply the light with power for twenty-four hours, and finally return to Oslo without having to worry about the range.
The installation was created by Kia together with the experiential design studio VOID and the creative agency Innocean. It demonstrates the impressive capabilities of the Vehicle-to-Load technology (V2L) of the new Kia flagship while emphasizing the importance of sunlight.
“The EV9 is exciting to drive, but also when it’s merely standing still – equipped with innovative features such as bidirectional charging,” says David Hilbert, Head of Marketing at Kia Europe. “With this technology, electric vehicles can play an even greater role in our lives. Whether for camping, as a power source for a mobile office, or as part of the public electricity grid with the Vehicle-to-Grid (V2G) technology.”
“Combining cutting-edge technology with artistic expression, we’ve created an art installation that not only captures the essence of the KIA brand but also responds to real-life challenges. With this project, we continue to push the boundaries of creativity and innovation together with Kia, always with the aim of inspiring others,” says Gabriel Mattar, COO of Innocean.
A winner of multiple awards, including the ‘Golden Steering Wheel 2023’ in the ‘Family Cars’ category and the ‘German Luxury Car of the Year 2024’, the EV9 combines the strength of an SUV, cutting-edge electric vehicle design and pioneering technologies.
CREDITS
Advertising Agency INNOCEAN
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