‘The New Face of Buick’ - car campaign by Simon PUSCHMANN c/o UPFRONT for Leo Burnett LA
For the client BUICK, photographer Simon PUSCHMANN c/o UPFRONT realized the latest campaign ‘The New Face Of Buick’ in Los Angeles for Leo Burnett. Also on the team were SVP Executive Creative Director Steve Glinski, SVP Creative Director/Head Of Art Simon Fairweather, MJ68 Productions and Harvest Digital Agriculture.
The photographer and director on the campaign : “I had the immeasurable pleasure and honor to help shape the new photographic language for Buick in a job aptly named ‘The New Face of Buick’. We wanted to invigorate the brand with a fresh, authentic, spontaneous and optimistic style of photography.”
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CREDITS
Client Buick
Production MJ68
Usage The New Face Of Buick
Advertising Agency Leo Burnett
Post Production Harvest Digital Agriculture
Photographer Simon Puschmann c/o Upfront Photo & Film GmbH
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
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