05.12.2023  •  Transportation NEWS

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‘Welcome to Beyond’ – the new MERCEDES-MAYBACH EQS SUV photographed by Ole WESTERMANN c/o WILDFOXRUNNING for Antoni

“From mystical to adventurous and iconic. Meet a few of the heroes starring in our new brand campaign for @mercedesmaybach,” is how the agency Antoni presents the eye-catching campaign for the elegant Mercedes Maybach EQS SUV, which was photographed in Bucharest by Ole WESTERMANN c/o WILDFOXRUNNING. The show car of Virgil Abloh and Gorden Wagener has done nothing less than re-contextualize a traditionally urban luxury brand within a distinctly off-road environment.

“The result is a campaign that breathes new magic into the myth of this fascinating brand. Our focus is on the single most iconic moment : The moment you enter a Maybach. In our campaign, this moment is staged full of vivid imagination in iconic and visually stunning imagery. The campaign was launched with our brand-new tagline : Welcome to Beyond.” Antoni tells us.

The motifs were created in parallel to the video shoot with Tempomedia and Director Saad Moosajee (Exec. CDs: Damon Aval & Christopher Hoene; CDs: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg; Senior AD: Gustavo Sato; and Creative Production: Marjorie Jorrot & Aras Sehatkar). Post production of the stills campaign was in the hands of RECOM.

GoSee : wildfoxrunning.comantoni.de/case/welcome-to-beyond

 
Featuring: recom GmbH & Co. KG+5
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
WILDFOX RUNNING: Ole Westermann for Maybach

WILDFOX RUNNING: Ole Westermann for Maybach

 
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