‘Welcome to Beyond’ – the new MERCEDES-MAYBACH EQS SUV photographed by Ole WESTERMANN c/o WILDFOXRUNNING for Antoni
“From mystical to adventurous and iconic. Meet a few of the heroes starring in our new brand campaign for @mercedesmaybach,” is how the agency Antoni presents the eye-catching campaign for the elegant Mercedes Maybach EQS SUV, which was photographed in Bucharest by Ole WESTERMANN c/o WILDFOXRUNNING. The show car of Virgil Abloh and Gorden Wagener has done nothing less than re-contextualize a traditionally urban luxury brand within a distinctly off-road environment.
“The result is a campaign that breathes new magic into the myth of this fascinating brand. Our focus is on the single most iconic moment : The moment you enter a Maybach. In our campaign, this moment is staged full of vivid imagination in iconic and visually stunning imagery. The campaign was launched with our brand-new tagline : Welcome to Beyond.” Antoni tells us.
The motifs were created in parallel to the video shoot with Tempomedia and Director Saad Moosajee (Exec. CDs: Damon Aval & Christopher Hoene; CDs: Matti Lietsch, Matthias Bauer, Catharina Sonnenberg; Senior AD: Gustavo Sato; and Creative Production: Marjorie Jorrot & Aras Sehatkar). Post production of the stills campaign was in the hands of RECOM.
GoSee : wildfoxrunning.com & antoni.de/case/welcome-to-beyond
CREDITS
Artist Ole Westermann c/o WILDFOX RUNNING
Client Maybach
Production Tempomedia Filmproduktion GmbH
Usage Campaign
Advertising Agency antoni
Post Production RECOM GmbH & Co. KG
About WILDFOX RUNNING
WILDFOXRUNNING is an interdisciplinary artist management company based in Frankfurt, helping numerous clients bring their creative ideas and projects to life. We will source the right people for your brief and work hard to guarantee a smooth workflow tailored to your needs and budget. Constantly on the lookout for exceptional creative artists worldwide, we provide support to our talents and clients equally. We love what we do! We believe exceptional creative work and design improve our lives. Creativity doesn’t just inspire and provoke, it also serves as motivation.
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06.12.2023