The new HUAWEI AITO M9 EV was photographed by MARC TRAUTMANN on an empty airfield in China. Production of the spread was in the hands of Jedivisual.
Aito (which translates to ‘ask the world’) is a Chinese car brand originally introduced as a sub-brand by Seres Group in 2021. In June 2023, it was completely acquired by tech giant Huawei.
“There is a difference of only one letter between AITO and AUTO: ‘I’ stands for intelligence, which represents innovative technological capabilities such as the HarmonyOS smart cockpit. Empowered by this one letter ‘I’, AITO continues to make cars smarter.” AITO.
In December 2021, Huawei announced the launch of the brand and introduced the Aito M5 as its first vehicle, developed in cooperation with Seres Group. The second model was the Aito M7, which was presented for the first time in April 2022. The brand’s largest model, the Aito M9, has been manufactured since October 2023. Responsible for post production was POP.
CREDITS
HUAWEI AITO M9 Electric Vehicle
Photographer: Marc Trautmann
Production: Jedivisual
Post Production: POP
CREDITS
Production Jedivisual
Post Production POP
Photographer Marc Trautmann
FEATURING: +1
About MARC TRAUTMANN
CURRICULUM VITAE
Born in the 60´s
Grown up in the 70´s
Starting with Photography in the mid 80´s
In the late 80´s he started studies in Photography and Art History
In the late 80´s he started assisting and working for photographers in Germany and international.
Travel through Central and South America in 92´
Worked for Annie Leibovitz in 1994 on shoots in Paris and Germany.
Travel through South East Asia in 94´
After his travels he started to set up his own phtographers atelier.
His work was always influenced by Film Music, Fashion and Arts.
In his early days he worked for fashion brands, electronic music magazines and took pictures of Daft Punk, Air, Chemical brothers and many more.
He shot Fashion for Vogue Hommes, Optimum Magazine and brands like Drykorn.
His knowledge for car photography he gained from assisting to car photographers and travelling all over the world to shoot cars in landscape and architectual enviroment.
In his present time he is mainly shooting Cars and People.
Beside that he works on personal projects.
One is a lifetime project named “Cinemasopes fictional film stills”
Another one is off the Radar
Another one is secret areas
GoSee : marctrautmann.com