Veni. Vidi. Vanquish. For the launch of the new Aston Martin Vanquish Volante – currently the fastest and most powerful front-engined convertible – Frederic SCHLOSSER c/o UPFRONT collaborated with agency Design Bridge & Partners to bring the British supercar to life in a visually striking campaign.
“A car with such precision and beauty, it can’t help but captivate onlookers and passers-by. The work shows this moment of captivation, capturing the tension between viewer and car,” says the team at Design Bridge & Partners. Creative direction came from Graeme Haig and Sam Hall, with production by Mamma Team.
With a 5.2-liter twin-turbo V12, 835 hp, 1000 Nm of torque, and a top speed of 344 km/h, the Vanquish Volante is in a league of its own. The campaign perfectly captures the balance between raw performance and iconic design, translating driving dynamics, elegance, and technical finesse into powerful visuals.
CREDITS
Client Aston Martin
Production MAMMA TEAM PRODUCTIONS SL
Usage Vanquish Volante Launch Campaign
Advertising Agency Design Bridge & Partners
Creative Director Graeme Haig, Sam Hall
Post Production Frederic Schlosser c/o UPFRONT Photo & Film GmbH
Styling Judit Melis
Hair & Make-up Tess Alamillo
Props Phil Finnegan
Model Lindsey & Arno
Photographer Frederic Schlosser c/o UPFRONT Photo & Film GmbH
Agency Producer Sophia Pendar-Hughes
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
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