Take me to the Beach! Enjoy the great outdoors with the even more heavy-duty Sandero Stepway Extreme – sporting a look that fits the outdoor bill. Dacia’s heavy-duty and versatile SANDERO STEPWAY EXTREME crossover was photographed in Cape Town by the Cologne-based photography and directing duo BAM – aka BEN & MARTIN.
To realize the OOH motifs and SOME campaign, BAM was commissioned by the French creative agency Publicis Paris with Creative Director Nicolas Poirier.
CREDITS
Client Dacia
Production Cape Town Productions
Advertising Agency Publicis Paris
Creative Director Nicolas Poirier
Styling Robynne Kahn
Hair & Make-up Charmaine de Kock
Photographer BEN & MARTIN
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.