BEN & MARTIN photograph the BMW Vision Neue Klasse for THE GAME and BMW
CREDITS / DETAILS / VIDEO EMBED LINK
For the execution of various launch campaigns and social media visuals, THE GAME commissioned the photographer powerhouse BEN AND MARTIN, also known as BAM. Together with the creatives from THE GAME, the BMW team, and the production company Sterntag, the shoot took place in Spain. The styling was handled by Natalie Schneider c/o LIGAWEST.
The result is a fresh, stylish, and atmospheric mix that emotionally and impressively showcases the innovative lifestyle and premium character of the BMW Vision Neue Klasse.
The BMW Vision Neue Klasse puts people at the center. This sporty sedan features an environment rich in innovative technologies that enhance the driving experience. This includes, among other things, a digital interaction surface that merges the kidney grille and headlights, as well as a light-filled interior with large windows.
CREDITS
Client BMW
Production Sterntag Film
Advertising Agency The Game
Creative Director Mathew S. P.
Art Director Amadeus Weineck / Annika Zilliox
Producer Lina Bugeja / Marie Éstelle Laudenbach
Post Production THEPOST.CLUB
Styling Natalie Schneider @Ligawest
Photographer BEN & MARTIN
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.
GoSee : benandmartin.com
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