CHEVROLET celebrates diversity – real people campaign by JEFF LUDES for Commonwealth / McCann
For CHEVROLET, JEFF LUDES realized a shoot all about ‘Diversity’ in the greater Los Angeles area. “This project was a really exciting opportunity to shoot people that are all around us and important in our lives, but who aren’t often seen in advertising.” The job was under the executive of Creative Director Tammy Gumz and Art Buyer Brian Sosnowski, with production taken care of by Anne Tower.
Founded in 1911 in Detroit, CHEVROLET is today one of the largest car brands worldwide and is sold in 80 countries.
CREDITS
Advertising Agency Commonwealth / McCann
Creative Director Tammy Gumz
Art Buyer Brian Sosnowski
Producer Anne Tower
Styling Mark Auria
Photographer Jeff Ludes
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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