For the new all-electric FORD MUSTANG MACH E, DANIEL HARTZ was booked for a multimedia project, consisting of a lifestyle fashion shoot with the Mach E on location in Shanghai plus a beauty photo spread in the studio.
And because the motifs are to be used across all extreme formats (from pano-billboards to 9:16 vertical), the project required precise planning up front. The final touches were put on in post production by Grit Hackenberg, who was also responsible for animation, editing the image spread and grading the motifs for the client’s various social media activities.
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