23.05.2024  •  Transportation NEWS

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DAVID MASEMORE photographs the all-new BMW i5 EV sedan with British podcaster and author Jay Shetty at XR Studios in Los Angeles

Among David MASEMORE’s most recent work is a spread with the all-new BMW i5 EV sedan with British podcaster and author Jay Shetty – captured at XR Studios in Los Angeles.

The work is themed upon the intersection of technology and the human experience – and particularly how the new BMW i5 is designed to improve it even more. Reason enough for DAVID MASEMORE to photograph a series.

“The series uses cutting-edge virtual backdrops designed by VFX artists to seamlessly enhance the creative theme of how the new BMW i5 “intersects technology and introspection, thus creating a narrative that resonates with Jay’s unique perspective on the sacredness of car journeys.” Creative Director Dylan Travis tells us.

BMW USA on the campaign : “Most of the time, we don't know that something exists until we experience it,” renowned life coach, author, and speaker Jay Shetty elaborates on the innate urge to draw attention to one’s mood, well-being, and environment. Such an emphasis on one’s surroundings and the desire to convey a message for the future is what inherently connected Jay with the BMW i5. Expand your horizons and discover a whole new world you may not have known existed, including the potential of electric vehicles. Welcome to a world where innovation meets emotion, where the BMW i5 takes center stage as a symbol of executive presence and environmental stewardship.” 

Jay Shetty, born in 1987, is a former Hindu monk and award-winning digital strategist, who was counted by Forbes in 2017 among its 30 under 30 for his groundbreaking success in the world of media. He has 50 million followers worldwide on social media and has been invited as a keynote speaker for companies including Google, Microsoft and Netflix. His online seminars on the topics of health and wellness have already been attended by more than two million viewers. In 2020, his first book was published and became an international bestseller. Jay Shetty lives in Los Angeles.


CREDITS
Client: BMW of North America, LLC
Agency: Mediabrands Content Studio
Studio: XR Studios
CD: Dylan Travis
Agency Producer: Alex Treiber
Line Producers: Sanam Nazer & Michele Lawrence
Hair & Makeup: Courtney Housner
Stylist: Amanda Lim
Stills Assistant: Geoffrey Nicholson
Set Design VAD: Matan Abel & Mateus Kurzhals
Lighting/Gaffer: Jake Sarfaty

 
GoSee : davidmasemore.com

 
DAVID MASEMORE

DAVID MASEMORE

 
DAVID MASEMORE

DAVID MASEMORE

 
DAVID MASEMORE

DAVID MASEMORE

 
DAVID MASEMORE

DAVID MASEMORE

 
DAVID MASEMORE

DAVID MASEMORE

 
DAVID MASEMORE

DAVID MASEMORE

 
DAVID MASEMORE

DAVID MASEMORE

 
DAVID MASEMORE

DAVID MASEMORE

 
DAVID MASEMORE

DAVID MASEMORE

 
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