Innocean USA and GENESIS commissioned MP CURTET c/o SEVERIN WENDELER to photograph the new 2023 GENESIS G90.
Patrick Curtet tells GoSee: “GENESIS is a brand that delivers an incredible product. What the company might lack image-wise compared to some brands, it certainly makes up for with its top of the line products. Genesis is soaring to new heights in terms of luxury with the new G90, reinforcing its collaboration with photographer duo MP CURTET to create a bold and fresh look for the communication mix of this newcomer. The shoot took place in Los Angeles. There’s much more to come in the next weeks… Stay tuned !” (Group CD: Cary Ruby, Brand Director: Marko Koening, Production: MJ68, Post Production: Jenny Cremer).
CREDITS
Client Genesis
Advertising Agency INNOCEAN USA
Creative Director David Mesfin
Post Production Jenny Cremer
Photographer MP Curtet c/o Severin Wendeler
About SEVERIN WENDELER
After a long solo journey through various stages in advertising and media, Severin and Wendeler started in 2009 to produce and support international photographers and directors together. With a focus on people and transportation, they now produce still and moving content - real or virtual, with lenses or through CGI, always with a hand-picked international team to get the best possible creative content, on budget and on time.