HYUNDAI PALISADE 2023 ‘The three-row, upscale SUV’ – photographed by JEFF LUDES for Innocean USA
“Every journey in our family SUV serves up extraordinary style and sophistication, from daily car pools to summer road trips of discovery and adventure. We’ve thought of everything you’d need to keep up to eight passengers happy, mile after mile. So get it done brilliantly on the daily, or take it on the road with spectacular flair,” is how the South Korean carmaker describes its flagship SUV which was staged by JEFF LUDES.
“For Hyundai, we headed north to Seattle and the surrounding areas. Over the course of a week, we produced an extensive collection of images and also a video, which we used to reveal the newly designed Palisade to the world at the New York Auto Show,” Jeff tells us. Also part of the team were Creative Director Pat Zimmerman, Art Producer Chrissy Borgatta Liuzzi and Producer John Noonan.
The new Palisade features fresh design elements on both the interior and exterior, a new infotainment system and safety components as well as advanced driver assistance technologies. With three rows of seats, the vehicle is just perfect for families. Plus, the Palisade can be used as a Wifi hotspot, while its Digital Key technology enables drivers to use their smartphone to lock, unlock and start the car.
Hyundai Palisade Reveal by Jeff Ludes on Vimeo.
CREDITS
DOP Chad Huff
Production Gravy Productions
Advertising Agency Innocean
Creative Director Pat Zimmerman
Art Buyer Chrissy Borgatta Liuzzi
Producer John Noonan
Post Production MainWorks
Styling Mark Auria
Photographer Jeff Ludes
CD, Video Nels Dielman
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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