HYUNDAI’S fuel cell bus and the power of MAGROUND images and HDR domes
By using MAGROUND images, HYUNDAI is able to avoid elaborate photo shoots that usually require travel, transportation and setup, and lead to a larger carbon footprint. These panoramic images created specially with HDR simulate realistic lighting conditions and ensure that the marketing visuals reflect the appearance of the bus precisely in various scenarios.
MAGROUND : “The importance of key visuals in marketing: In the highly competitive automotive market, captivating visuals are essential for effective marketing campaigns. Compelling images, 360° experiences, and videos not only attract attention but also communicate the key features and benefits of a product. By leveraging visually appealing content, companies can enhance brand perception, generate interest, and ultimately, drive sales.
Creating realistic key visuals to promote the new bus, Hyundai turned to Maground, the biggest provider of high-quality background images. Maground offers an extensive collection of image content, capturing diverse locations worldwide. These images serve as the perfect backdrop for Hyundai’s marketing visuals, allowing them to create immersive and realistic scenes that resonate with the target audience.”
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CREDITS
Photographer MAGROUND
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
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