14.06.2023  •  Transportation NEWS

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MAGROUND

 

 

Inspiration for the future : MAGROUND X AUDI ACTIVESPHERE - sustainable content creation in the automotive industry on commission for thjnk

A fusion of performance, functionality and elegance for a fascinating outdoor adventure: the all-electric AUDI ACTIVESPHERE concept – an inspiration for the future. The cooperation between AUDI, MAGROUND and thjnk demonstrates the potential for sustainable content creation in the automotive industry.

AUDI’s partnership with MAGROUND for the visuals of the AUDI ACTIVESPHERE concept car is another example of their focus on creating visually impressive content while being environmentally responsible. To do so, Audi teamed up with the agency thjnk.

The use of high-quality background images and HDR-domes from MAGROUND enabled Audi to avoid resource-heavy shoots on location. The HDR-domes served as a light source and created realistic reflections on the car’s surface, resulting in photorealistic visuals.

Post production was taken care of by TREY, with photography and supervision by Ole WESTERMANN c/o WILDFOX RUNNING. The shoot took place at the Hyperbowl Studios. Further visuals and details of the AUDI ACTIVESPHERE are available via audi.de/de/brand/de/audi-welt.html.

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CREDITS
Client     Audi
Advertising Agency     thjnk
Post Production     TREY
Location     MAGROUND
Photographer     Ole Westermann

FEATURING: TREY+2

  MAGROUND x Audi Activesphere Concept

 

MAGROUND x Audi Activesphere Concept

Audi's partnership with Maground for the visuals of the concept car Audi Activesphere shows their focus on creating visually stunning content while being environmentally responsible. They worked with the creative agency thjnk to achieve this. By using Maground's collection of high-quality background images and HDR-domes, Audi was able to avoid resource-heavy on-location shoots. The HDR-domes served as a light source and created realistic reflections on the car's surface, resulting in photorealistic visuals. To see these impressive visuals and learn more about Audi's concept car, you can visit their official website at https://www.audi.de/de/brand/de/audi-welt.html. The collaboration between Audi, Maground, and the creative agency thjnk showcases the potential for sustainable content creation in the automotive industry. It highlights Audi's dedication to visual aesthetics and responsible practices, ensuring a balance between excellence and environmental consciousness.

  MAGROUND x Audi Activesphere Concept

 

MAGROUND x Audi Activesphere Concept

Audi's partnership with Maground for the visuals of the concept car Audi Activesphere shows their focus on creating visually stunning content while being environmentally responsible. They worked with the creative agency thjnk to achieve this. By using Maground's collection of high-quality background images and HDR-domes, Audi was able to avoid resource-heavy on-location shoots. The HDR-domes served as a light source and created realistic reflections on the car's surface, resulting in photorealistic visuals. To see these impressive visuals and learn more about Audi's concept car, you can visit their official website at https://www.audi.de/de/brand/de/audi-welt.html. The collaboration between Audi, Maground, and the creative agency thjnk showcases the potential for sustainable content creation in the automotive industry. It highlights Audi's dedication to visual aesthetics and responsible practices, ensuring a balance between excellence and environmental consciousness.

About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry. 
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.

With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.

Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.

With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.

15.06.2023

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