LUNIK in charge of service production for the UX 300e ‘Electrified City’ car shoot with photographer John Higginson
The Toyota premium brand LEXUS has launched the UX 300e electric car on the German market. Together with its partner Hamilton R. Pereira Production Management, LUNIK was in charge of service production for this demanding car shoot. Over the course of three days, photographer John Higginson staged the two electric vehicles themed upon ‘Electrified City’, including wet down in seven locations. Creative direction was in the hands of Benoit Lamy from the agency Tag.
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