MATTHEW JONES : Bold, Fresh, and Oh-So-Unique – The All-New Bite-Sized and Quirky HYUNDAI INSTER asks you: Are you in?
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
MATTHEW JONES was commissioned by the advertising agency Serviceplan for the new HYUNDAI Inster campaign for the European market. Matthews Jones brought the typical mix of unbridled energy and unmistakable style to the launch campaign. And yes, the pixel look is entirely intentional.
"With a creative approach that combined antiquated lenses, EQ, and close collaboration with the recom team to perfect the finesse and finish, the final images deliver a strikingly progressive vision for the youthful platform." Matthew Jones, Transportation Photographer and Director.
The result captures the bold design and modern spirit of the Inster while adding a layer of depth that feels both fresh and authentic, skilfully translating the question (and campaign slogan) "Are you in?!" into images.
With its attractive entry-level price starting at 23,900 euros, the Hyundai Inster makes electric mobility affordable for new target groups. The new small car sets standards in terms of standard equipment, modern technology, flexible space and range.
"South Korea has become a trendsetter in many areas. K-Pop, K-Food, K-Beauty are popular with the so-called Gen Z and are enjoying rapidly increasing popularity. This development is also reflected in mobility. Hyundai has developed enormously in the areas of technology and design in recent years - with a clear focus on electromobility. The best example is our new Hyundai INSTER..." Christina Herzog, Director of Marketing and PR at Hyundai Motor Germany
The aim of the high-reach and memorable campaign is to generate awareness for the new model in the segment of fully electric small cars, which was previously not occupied by the South Korean brand.
The post-production was supervised by gosee.news PREMIUM Member RECOM GROUP, and the production was supervised by HOTELREBEL.
CREDITS
Production HotelRebel
Advertising Agency Serviceplan
Creative Director Sébastien Stabenau / Serviceplan
Art Buyer Caroline Walczok
Post Production Recom, Matteo Cianfarini
Photographer Matthew Jones
About MATTHEW JONES
Matthew Jones is an award-winning, experimental automotive and fashion photographer based in Atlanta, Georgia and Los Angeles.
GoSee : matthewjonesphoto.com
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