MAZDA CX 5 ‘SOUL OF A ROADSTER’ Europe-wide launch campaign, photographed by Jan van ENDERT c/o NERGER M&O for VMLY&R Vienna in Croatia
Mazda Motor Europe and VMLY&R Vienna show what the 2022 Mazda CX-5 is made of in the Europe-wide launch campaign: “The Soul of a Roadster”. Jan van ENDERT c/o NERGER M&O photographed the vehicle in Croatia for the campaign, with post taken care of by GoSee Member STEFAN EISELE. Production: IAM Image.
“Our target audience needs a car with enough space but doesn’t want to do without driving pleasure. That makes this SUV with the soul of a roadster just what they’re looking for. And a perfect emotional translation of the USPs of the Mazda CX-5,” Alexander Hofmann, ECD VMLY&R Vienna, tells us about the campaign.
“The SUV segment is one of the most competitive in the car industry, with numerous strong competitors. But with the 2022 Mazda CX-5, we have something to offer that’s unique : an SUV with the soul of a roadster,” says Dino Damiano, Senior Manager Marketing Assets at Mazda Motor Europe.
Responsible from the client were Kirsty Plaistowe, Matthias Kasperek, Carolin Hintz (Brand Communications) as well as Gustave Djon Toug, Luciana Silvares and Raphael Lesbats (Brand Style). Responsible at VMLY&R Vienna : Alexander Hofmann (Exec. CD), CD Julian Fölser, AD Roland Radschopf and Marin Zumbulev (Client Business Director).
CREDITS
Production IAM-Image GmbH
Advertising Agency VMLY&R Vienna
Creative Director Alexander Hofmann (Executive CD) / Julian Fölser
Art Director Roland Radschopf
Producer Producer
Post Production Stefan Eisele
Location Kroatien
Photographer Jan van Endert c/o NERGER M&O
FEATURING: Stefan Eisele Postproduction
About NERGER M&O
NERGER M&O was founded in 1998 by Claudia Nerger. We represent an eclectic group of highly unique, talented and creative photographers in photo and film for international, editorial and commercial work.
NERGER M&O loves to support clients and artists in their working process. We are focused on finding the finest creative ways for our artists, to take every opportunity and chance of new adventures. NERGER publishes magazine 10, created by Gudberg Nerger.
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