MERCEDES-BENZ Trucks rely on Full CGI Backplates from the RECOM Group
For Simon Puschmann's MERCEDES-BENZ trucks, which he photographed parallel to his filming, the RECOM team created complete backplates with construction site settings using full CGI. A campaign visual was even created entirely using full CGI.
CREDITS
Client Mercedes-Benz Trucks
Advertising Agency S&F
Creative Director Anke Zink
Art Director Lisa Menke
Post Production recomPOST c/o recom GmbH & Co. KG
Photographer Simon Puschmann
Account Katharina Le Gleut
CGI (Location) recomCGI c/o recom GmbH & Co. KG
About RECOM GMBH & CO. KG
We deliver the highest calibre of CGI for stills and film, exceptional retouching, creative consulting and other digital magic. From Berlin to Brooklyn, London, Stuttgart, Paris, Munich, Sofia and now Hamburg, our international studios give us huge capacity around the clock. Each studio is unique: we pride ourselves on the creative energy and agility of a boutique operation. We’re a diverse, passionate band of creators, united by our boundless enthusiasm for visual arts. We thrive on close collaboration with creatives: clients, agencies, photographers, directors and more. These synergies — strengthened as we push boundaries and pioneer techniques together — give our work its unique aesthetic edge.
With a deep knowledge of our craft — from our origins working with analogue film, to the electrifying potential of AI — we continue to build on the foundations: sharp eyes, strong direction, and translating emotion through technology.
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