David MAURER c/o BOSCHTOBANRAP was at the start in Cape Town for the FCB LONDON agency. The task was to show the SKODA Superb from its best side. Smart city views paired with sporty road competence were in demand.
The Škoda Superb is a passenger car model from the Czech car manufacturer Škoda, a wholly-owned subsidiary of Volkswagen AG. The name Superb is traditionally given to the manufacturer's top-of-the-range model. In 2025, Škoda celebrates its 130th birthday. This makes it one of the oldest companies in the automotive industry.
Rob Farren wasthe responsible creative director , with PRINZ PRODUCTIONS overseeing production. Škoda Global Marketing Communications appointed FCB as the new global creative lead agency in 2023. The account will be managed from the London office and includes key product launches for over 20 markets.
FCB (Foote, Cone & Belding) is an award-winning global integrated marketing communications agency network with a creative and successful heritage dating back to 1873.
GoSee : boschtobanrap.com