OPEL EXPERIMENTAL - the futuristic concept car takes OPEL into the future. Campaign by Frederic SCHLOSSER c/o UPFRONT
CREDITS / DETAILS / VIDEO EMBED LINK
It was the eye-catcher of the IAA : With the concept model OPEL EXPERIMENTAL, the carmaker presented its vision of future at the auto show in Munich. With this model, Opel is opening the next chapter of its new design philosophy. Frederic SCHLOSSER c/o UPFRONT photographed & filmed the campaign for it together with DOP & Editor Bastian Ried (Inmotion).
“We’re all-in for the future : By 2028, we are going to only build electric vehicles in Europe. Driven by our curiosity and passion for innovation that makes us ask ourselves again and again ‘What if?’. An attitude that’s within each and every car and detail we develop. It’s also the foundation of our new website and our new logo.” OPEL
The campaign was developed by Jung von Matt with Head of Design Saydan Celik and Creative Director Nicolau Attallah (Head of Art Buying: Karen Blome, Post Production Motion & Stills: Mainworks, Talent: Anna c/o Modelwerk, Styling: Ioanna Auschra, Hair & Makeup: Adina Hensel).
GoSee : upfront.de
CREDITS
Director Frederic Schlosser c/o Upfront Photo & Film GmbH
Client OPEL
Production Upfront & Saltamontes
Usage Experimental Concept Car campaign
Advertising Agency Jung von Matt
Creative Director Nicolau Attalah
Art Buyer Karen Blome
Post Production Mainworks & Frederic Schlosser
Styling Ioanna Auschra
Hair & Make-up Adina Hensel
Model Anna c/o Modelwerk
Photographer Frederic Schlosser c/o Upfront Photo & Film GmbH
Head of Design Saydan Celik
DoP & Edit Bastian Ried, Inmotion
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
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