PHILIPP RUPPRECHT photographed the visionary interpretation of an iconic brand of the 1970s – the MERCEDES-BENZ Vision One-Eleven. The shoot for Top Gear UK took place at the studio of Akka in Stuttgart. Creative Director was Andy Franklin.
With the model, the carmaker presents its new sports car study – combining a highly dynamic design language with innovative, all-electric powertrain technology. The development of this design, including iconic gullwing doors, underscores the positioning of the Mercedes-Benz brand, which stands for ICONIC LUXURY.
Gorden Wagener, Chief Design Officer at Mercedes-Benz Group AG, on the concept vehicle : “Our goal at Mercedes-Benz is not to do styling – our goal is to create icons. To me, that makes the difference between mainstream design and luxury. Design icons like the Type 300 SL and C 111 – both with gullwing doors – are part of our DNA. These legendary vehicles were major inspirations for the iconic design of the Mercedes-Benz Vision One-Eleven. This is beauty and the extraordinary united in one vision of the future. Our all-electric vision show car is the modern-day interpretation of the C 111, which was avant-garde at the time.”
GoSee : philipprupprecht.de & mercedes-benz.com