06.05.2024  •  Transportation NEWS

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PIRELLI P ZERO E – ‘Contemporary performance tires for contemporary people’ – UWE DUETTMANN photographs for PIRELLI and ACNE

People are changing and so are their needs – and that just as much in the world of mobility. It’s no longer about speed or safety; what people are looking for today are eco-friendlier products that are sustainable and make sense. And the same goes for tires.

Which is why Acne has developed a strategic communications campaign for PIRELLI together with UWE DUETTMANN that is tailored precisely to the needs and lifestyles of a new generation, embracing the claim ‘Contemporary Performance Tires for Contemporary People.’

Communication consisted of a media plan curated by Mindshare for use across Pirelli’s social media channels – where the first multi-subject videos for the new tires (P Zero E, P Zero R, P Zero Trofeo RS) can also be seen, produced in collaboration with production company Olympique Films and Uwe Duettmann (@acne_family Production: @olympique_films, creative: @manuviora, styling: @christiane_graf, DOP: @jonas.umland).

Specifically designed for high-end and electrified vehicles, P ZERO™ E combines Pirelli’s top class eco-safety performances leveraging on Pirelli’s most advanced technologies. It delivers optimum braking performance, outstanding comfort as well as ultra-low energy consumption with AAA classification on the European standard labeling.


CREDITS
@acne_family
Production: @olympique_films
Creative: @manuviora
Styling: @christiane_graf
DOP: @jonas.umland

 
GoSee : duettmann.com

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
UWE DUETTMANN

UWE DUETTMANN

 
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