Exclusively for the new sim racing game Gran Turismo 7 on the Sony Playstation, a team of designers and developers from Porsche not only put their ideas into designing a virtual race car but also into pushing forward the development of real cars of the future. Their work culminated in building a 1:1 scale model of the Porsche Vision GT.
Telling the story behind the team, showing where they draw their inspiration and what it actually means to develop a race car completely from scratch was the brief to be realized in a film and photos.
Photographer Tobias HABERMANN c/o NERGER M&O and the film team led by Chris Schwarz/doity accompanied Salar Vakili (Advanced Interior Designer, Style Porsche), Fabian Schmölz (Exterior Designer, Style Porsche) and Pegah Vaezzadeh (Visualisation Specialist) at work in the Porsche Development Centre in Weissach/Stuttgart.
GoSee the documentary The design story of the Porsche Vision Gran Turismo and read more
CLIENT Porsche AG
DESIGNERS Fabian Schmölz, Salar Vakili, Pegah Vaezzadeh
AGENCY Grabarz und Partner | Hamburg
ART DIRECTOR Thomas Schraudolf
DIRECTOR Chris Schwarz
DOP Anthony Molina
PRODUCTION doity Produktion GmbH