PRINZ PRODUCTIONS presents the campaign entitled ‘Chemistry that Matters’ here on GoSee, produced for SABIC on the topics of urbanization, food, sustainability & energy efficiency. The Saudi Basic Industries Corporation is a Saudi-Arabian chemistry and metal company and is among the leading metal manufacturers in the Middle East.
The motifs were photographed by Joey Lawrence, Creative Director was Paula Amaral, and Art Director was David Boynes from McCANN Enterprise in London. Production was in the hands of Julie Hughes and Patricia McMahon.