SÉBASTIEN STAUB : The new RENAULT ARKANA with a sharper look - photographed at the Paris XR Studio for Publicis Conseil Paris
A new look for the RENAULT ARKANA: As part of the model upgrade, the coupe SUV has been given a new grille including a new Renault rhombus logo. The launch campaign was photographed by Sébastien STAUB, who also took care of post production in-house.
Sébastien tells GoSee: “My new series for the RENAULT ARKANA 2023 facelift, shot in a virtual studio in Paris, France. We developed the full CGI background with the agency Publicis and the art director, and then we shot the car and the talent in the virtual studio.”
The latest evolutionary stage of the Arkana boasts an impressive look paired with a heavy-duty character and Renault’s fresh ‘Nouvelle Vague’ brand logo. The rhombus is seamlessly built into the grille, flush at the center of the Deep Glossy Black band connecting the headlights, while the radiator grille consists of several small rhombuses with a 3D effect. Depending on the trim level (Evolution, Techno or Esprit Alpine), they are in black, satin chrome, or dark chrome.
GoSee sebastienstaub.com
CREDITS
Production Prodigious
Advertising Agency Publicis Conseil Paris
Photographer Sébastien Staub
About SÉBASTIEN STAUB
Director & Photographer. Working lately with advertising agencies like, Wieden&Kennedy NYC, Philipp und Keuntje, BETC, AMVBBDO, Havas, Publicis Conseil Paris, TBWA, Publicis Emil.
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