For the GENESIS car brand, the quest for a challenge just never stops. Constantly on the move, they continuously research and develop new technologies – all to advance the evolution and improvement of their models.
To create visuals of the brand, the agency Innocean USA teamed up once more with LA-based French duo MP Curtet. And created once again were powerful visuals to perfectly support brand communication.
“As soon as you get into the athletic G70 SUV, you will appreciate that it’s special.” GENESIS.
The new premium SUV GV70 feels just as much at home in the city as it does in the countryside. Dynamic performance paired with athletic design and cutting-edge technology – captured with the camera to perfection by MP CURTET.
GoSee : curtet.com
CREDITS
Client: Genesis
Agency: Innocean USA
Photographer & Director: MP Curtet
About MP CURTET
Patrick Curtet : "Initialy a Sports Photographer, then reporter, I have gradually opened myself up to the world of the car while developing a "Lifestyle and Landscape" sideline. During these 20 years I have had the chance to evolve in both the press and advertising worlds. While being able to form and manage teams around major projects, I also like to work in "light" mode." curtet.com