Tech Magic with the BMW Vision Neue Klasse X – photographed by BAM, a.k.a BEN & MARTIN
Tech Magic – With the BMW Vision Neue Klasse X, the BMW Group grants a first glimpse of an SAV (sports activity vehicle) based on the fully-electric architecture of the Neue Klasse.
To realize the various launch campaigns and SoMe motifs, THE GAME commissioned photography powerhouse BEN AND MARTIN, a.k.a BAM. For our GoSee Transportation Special in June, BAM already presented a first selection of photos from the 14-day shoot. They now have even more thrilling imagery with the BMW Vision Neue Klasse X for us.
Together with the creatives from THE GAME, Team BMW and production company Sterntag, it was off to Spain for the shoot. The result is a fresh, confidently stylish mix full of atmosphere – staging the innovative lifestyle flair and premium character of the Vision Neue Klasse X in emotive visuals.
BMW on the automobile of the future : “The experience in the interior of the BMW Vision Neue Klasse X is truly fascinating thanks to display surfaces, light, and sound paired with select materials and colors. Carefully coordinated and interlocking. Upon opening the door, passengers are welcomed by an interplay of light and sound emanating from the central display and encompassing the entire front interior thanks to ambient lighting. The backlighting of the knitted material in the cockpit creates a new and impressive effect. In the Vision Neue Klasse X, a fusion of real and digital worlds creates an entirely new mobility experience.”
The look & feel were created in collaboration with Digitales Leben and thepost.club.
CREDITS
Client BMW
Production Sterntag Film
Advertising Agency The Game
Creative Director Mathew S. P.
Art Director Amadeus Weineck / Annika Zilliox
Producer Lina Bugeja / Marie Éstelle Laudenbach
Post Production Digitales Leben / THEPOST.CLUB
Styling Stephanie Wuestemann
Model Noémi Péterman
Photographer BEN & MARTIN
About BEN & MARTIN
Ben and Martin, aka BAM, are German-based photographers and directors. They traveled around the world twice, working internationally before teaming up as a duo specializing in lifestyle automotive shoots.Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic. They work worldwide with clients like BMW, Mercedes, Kia, Volkswagen, Mazda, Ford, and Audi.
GoSee : benandmartin.com
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