The Legend is Back ! FORD CAPRI Launch Campaign by Frederic SCHLOSSER c/o UPFRONT for Makerhouse und Wieden+Kennedy London
The legend is not only back – it’s now on its way to the first FORD CAPRI customers across Europe in nearly four decades. According to FORD, the new Capri was developed to give the world of electric vehicles some soul and rewire an iconic cult classic. Together with the agencies Makerhouse and Wieden+Kennedy London, Frederic SCHLOSSER c/o UPFRONT (Photo & Post) executed the launch campaign for the all-electric FORD CAPRI. CLAAS CROPP handled the production.
CREDITS
Creative Director: Chris Love & Ryan Wilie
Senior Art Director: Max Howell
Creative Content Director: Christian Rolfes
Agency Producer: Maria Schäfer
Business Director: Katy Wright
Account Director: Nilly Tuncer
Stills Project Manager: Debby Doyle
Talents: Dan Marcano und Inga Dau
Stylist + H&M: Jens Schneider
Produktion: Claas Cropp & Insitu Locations & Services
CREDITS
Client Ford
Production Claas Cropp & Insitu Locations & Services
Usage Capri launch campaign
Advertising Agency Makerhouse, Wieden+Kennedy
Creative Director Chris Love, Ryan Wilie
Art Director Max Howell
Post Production Frederic Schlosser c/o UPFRONT Photo & Film GmbH
Styling Jens Schneider
Model Dan Marcano
Model Inga Dau
Photographer Frederic Schlosser c/o UPFRONT Photo & Film GmbH
Agency Producer Maria Schäfer
Content Director Christian Rolfes
Design Director Phil Rosier
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
GoSee : upfront.de
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